Wednesday, August 25th, 2010 at
9:13 pm
Twitter is a social networking portal. In as much as it connects people, it can be a great marketing and advertising tool. Twitter has obviously changed the way businesses communicate with their customers and employees. By allowing you only 140 characters per message, your message can be transmitted to a larger audience. The short message is to the advantage of businesses, as they make the messages short but with a lot of information, saving their customers from having to read too much.
More interestingly, tweets can be delivered to your followers on any computer device so your messages are transmitted faster. Desktops, Laptops, palmtops all are twitter compatible. The latest twist to it is twitter users subscribing via their mobile phones. New tweets from their favorite businesses are delivered to their mobile phones. In effect, they receive tweets on the go; that is everywhere they may be; in the office, supermarket, home, on the streets or even on vacation.
Twitter is being used by businesses to advertise new products and services, announce stock delivery and any other thing imaginable. Recently, a company announced that it took delivery of a product that has been in short supply. Customers who got the tweet rushed to the shop to buy the item and by midday, everything was sold. That is what tweeter can do to a business.
Twitter is a viable customer service tool. Multiple accounts are permitted for the same user. Therefore, a business may have accounts for each product or service they offer and then send tweets to customers through these accounts. They can send customers how to use a feature of a product or how to access a particular service. Customers may also ask their questions and ask for help using tweets.
Twitter is also a viable feedback communicating media. Customers may report problems they experience with a certain product or service or ask for help in using a particular product or service. They may also post recommendations and reviews, which may be seen by other customers or potential customers and may translate into more patronage for the business’s service.
One advantage of using twitter to advertise your business is its keyword specific feeds. Tweets from a business will be delivered to people who entered a keyword matching any word in the tweet. Twitter marketing therefore targets interested people, rather than just anyone at all. Using twitter comes at no cost to the organization. The accounts may be obtained free of charge, but can bring a lot of revenue into the business or your personal account.
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