The Truth About Backlinks

As every webmaster will know its very important to concentrate on building your backlinks. This can however be a very difficult process if you don’t know what you are doing. Everyone’s always talking about building relevant backlinks and backlinks from websites that have a high Google page rank.

What is the need for high page rank backlinks?

Google awards websites page rank for many reasons. The main reason is due to the contents that the website holds and the amount of backlinks it has. A website that has been awarded a high page rank from Google shows its authority on the web. So a website with a page rank of 5 has more authority then a website with a page rank of 3.

If a link to your website is from a high page rank origin then this will give the backlink more authority and will be classed as a strong link by Google. So having 5 links from websites of a page rank 5 is better then 10 links from websites that have no page rank. This doesn’t mean that they don’t count; they do but they are not strong.

The myths about backlinks
Myth 1

One of the misunderstandings by webmasters is that if you get backlinks from non relevant websites Google will not count these links or Google will penalize you.

Sure its good to have relevant backlinks and Google promote this however non relevant backlinks also count. An example that I can give you is by going to Google and typing in the words ‘miserable failure’ you will notice that the white house biography for George Bush ranks very high. The reason this happened was due to the amount of backlinks pointing to this using the words miserable failure. 90% of the backlinks came from non relevant sites. Google uses a computer based programme to rank websites by examining the number and relative popularity of links. The conclusion I have come to is that you will need a few relative backlinks however don’t miss out on the high page rank backlinks because they are not relevant.

If for example you was writing an article regarding backlinks and you add a link to your site that sells LCD TVs like this one cheap lcd tv don’t think that the back link will not count.

Myth 2

If you leave your link on an “inner page” that has a low or 0 page rank inside of a high page rank domain this will add no value to your site or is no good.

Again this is false. I found out this information just a little while back from an educated lady known as Angela. One of Angela’s key focuses is on backlinks. To prove this statement was a myth she advised us to go to google and type in the word backlinks. You will notice that on page 1 of the google search results there is an article from go articles which was written by her. She only used backlinks from inner pages of high page rank sites that had no page rank on the actual page.

Myth 3

If you build more then 2 backlinks a day, you will be penalised by google.
This is also a false statement. Just think about it this way. If you published a very interesting article on your site regarding information about the MI5 for example which was top secret and no one else knew. How many sites do you think will link back to you? In the hundreds and thousands I would presume. Many of these links being of non relevance. Google understand this and they know that webmasters can not control who links back to them.

We are always told to have great content on our sites. If we do this then hundreds of websites will link back to you. As mentioned Google understand this. The only way I can see a website being penalised is if they made hundreds of backlinks a day from relevant websites as this may look like you have used some sort of backlink farm.

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Backlinks are very important due to the fact that how the 3 top search engines work – Google, Yahoo & MSN. This search engines take into account the number of backlinks into their search results ranking algorithm. This means that the more backlinks you have, the higher your website will rank in the related keyword search. This will eventually leads to a lot of traffic since almost all Internet Users will search for the information they want via the various search engines.

It is also good to know how backlinks are seen by different search engines. This might not be 100% accurate but this is some inference I had from doing Internet Marketing and Blogging for some period.

For Google, it is believed that multiple backlinks from a domain does not makes any difference. For example, links signature from forum have very minimal impact on Google’s ranking algorithm.

For Yahoo, they chooses to display all the backlinks of your website. Although Yahoo display a lot of the backlinks, it does not place backlinks as important compared to Google.

Similarly for MSN, they chooses to display all the backlinks but does not place backlinks as important. Instead, I find that they focuses more on the keywords.

You can do a self test on the 3 search engines to test on the number of backlinks you have. Most of you should notice that Yahoo and MSN have relatively more backlinks compared to Google. To do the test, just type in site:yoursite.com

Free Backlinks and Backlinks

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