3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success
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Product Description
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strat… More >>
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3 Comments Add yours
July 20, 2010
11:37 am #comment-1
This book was largely uninformative, too broad in scope to be useful, and every chapter it felt like it was a pitch for some web companies’s Wares, including the other authors Book. Do not waste your time on it.
Rating: 2 / 5
July 20, 2010
12:20 pm #comment-2
Some of this book is common sense and some of it seems to suggest to find another expert company to do the tough stuff. I thought it was an easy read and I feel like i gained some knowledge.
Rating: 3 / 5
July 20, 2010
1:06 pm #comment-3
Gives a great overview of different strategies to use that are quick & easy to implement.
Rating: 5 / 5